How to run a Facebook Ad
How to run a Facebook Ad
It’s easier than you think
Now that you have made the decision to start using Facebook ads for your social media marketing, the process to do it may be easier than you think. We use facebook for the majority of our company’s marketing. We find that not only is it easy, but very cost effective as well. Facebook offers a high level of customization for each ad or campaign you create. This is a great benefit when it comes to directing your ads towards your target audience. If you are not sure how to find out who your target audience is, check out our blog: Which Social Media Platform is right for your Business? Step 1- Finding your target Audience.
For a tutorial of how to create a facebook ad, check out our video below.
First, you need to choose your objective for creating the ad. Are your trying to drive traffic to your website? Or maybe you are holding an event you wish to advertise for? Not only does Facebook give you ten different options to choose from, they also have a help section that will ease your decision of what it is you wish to do.
After you choose your objective, your next step is to step up your target audience. Who do you want your ad to reach? Facebook will ask you to choose location, age, interests and so on. In my opinion, this is by far the greatest asset to using Facebook ads. By choosing your target audience, you are making sure that your ads are going towards the people who are most likely to need your product or service. For example, when we have a sale on laptop repairs, we choose to advertise within 20 miles of our business location. As much as we would love for people from other states to travel to Michigan to bring us their computers, chances are they would find someplace closer to their home. Use your advertising dollars wisely and effectively by narrowing down who sees your ad.
As you are creating your ad, on the right side of the page Facebook gives you a potential reach total. The more demographics you enter, the number of the potential reach lessens. Just remember, this is not a bad thing. All this means is that your ad dollars are centering on your targeted audience.
Once you have figured out what your objective is and what your demographics are, then it is the time for the big decision, how much do you want to spend? Facebook gives you two different ways to figure this out. You can either spend one amount for the life of your ad, or you can pick a daily amount to spend. When you choose to do one amount over the life of your ad, you then pick the number of days you want it to run. Facebook will split up the amount throughout those days. At this time, you can also choose to narrow down your times even more so by choosing specific hours.
Last but not least is setting up how your ad will look. It is important to remember three very helpful selling details.
- The 5 second rule– and we are not talking about dropping your cookie on the floor. The 5 second rule is just a quick and easy way to decide how much information you are going to put in your ad. Today’s consumer has a short attention span. So keep it simple, uncluttered, and to the point. In other words, make the ad something you can see and read in 5 seconds or less. Remember, if you make your ad interesting enough for them to click on, it will take them to another point where you can then add all the information necessary.
- A picture is worth a thousand words– Although this may be a very old adage, it is still relevant in marketing today. When choosing a picture for your ad, make sure it’s not only suitable to what it is you are advertising, but that it is something that will appeal to your audience. Your picture is the first thing anyone is going to see, make sure it saying what you want. Facebook now offers stock images that you can also choose from if you do not have a picture already picked out.
- Are we there yet?– Don’t get your customers lost! When you are directing your audience to a website, a product page, or an event, make sure you get them there. Check, double check, and then check again that your links are taking your audience where they need to be. Nothing will turn a potential customer away faster than if they are left to hunt around your website for the product you advertised on sale. Make sure everything is in place before creating your ad. It will save time and money.
One last suggestion is to play around with it. Under the Ads Manager, Facebook will give you a breakdown of how each ad you create has performed. This is a wonderful way to track which ads work and which ones need work. Now that you know the basics, try to have fun with it. The world of Facebook marketing can seem very intimidating. There are so many options and choices, it’s easy to let yourself feel overwhelmed. If this happens, take a deep breath, watch our video and go for it!